David created the AI Marketers Guild to help marketing experts make sense of AI through practical use cases and education.Įditing ChatGPT Outputs: 4 Essential Tips and Prompt ApproachesĪnother useful tactic for adjusting the output of ChatGPT is requesting a tone or “temperature” shift. AI can help with repetitive marketing tasks like writing similar content, but strategy requires human judgment. David has strong expertise in the application of emerging technologies to marketing, and has recently been focused on the role AI can play across functions, whether that be in content generation, data analysis, or contract review. David Berkowitz on infusing AI across the marketing stackĬontinuing in our series on the business of artificial intelligence (AI), we catch up with David Berkowitz, founder of the Serial Marketer consultancy, the Serial Marketers community, and the AI Marketers Guild.
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